Bamboo wanted a package re-design for their new brand of chopsticks since their sales were decreased by 15% within the last year. We brainstormed a lot to come up with a new package design that would fit their new chopsticks and increase their sales. The feel for the new packaging was bright and fun to show that these chopsticks make eating food more enjoyable. We released two colors for their new chopsticks for better coverage in the market.
Bamboo chopsticks released their new chopsticks early Fall of 2019. Bamboo Inc reported "our new line of chopsticks has increased our sales by 10% within the first month of their release. The chopsticks continue out performed month sales by +12%". This is a testament to the effect great package design can have in the market.
