Their main audience was +70% females and wanted a campaign to help sell their product to more males, since males take up about 50% of sales in skincare. Naturalene launched their "whatever your natural is" campaign early Fall of 2019 and since then increased their margins by 15% in the male skincare industry. Their audience has moved to a more 50/50 split with more males interested in their skincare using natural products.
Naturalene Promo Ad
Naturalene is a skincare company that provides 100% natural ingredient products straight to your door with subscription bundles. They have products for everyday things from morning routines to messy hands and face after eating a plate of wings.
